It was the early summer of 2013. The birds were chirping their lovely songs of summer amidst a backdrop of lush greens and a big blue sky that pushed away all the doldrums of a cold gray winter. In my mind though, there was one pronounced, recurring thought…I’M BUYING A NEW CAR!!! Looking back, it’s like a fond memory, filled with excitement, joy, a buzzing feeling in my stomach as I pondered all of the options both foreign and domestic. I picked up Zoey, my new love at an ungodly hour after a long business trip. Yes, I named my new car after my favourite TV star, Zoey from “New Girl” – don’t you dare judge me 😉 It was a lovely time, and owning a car led to new and interesting new choices. The most immediate was a money saving gizmo offered up by my insurance company. “Just hook this up to your car and we’ll give you a 10% discount” she said. She explained how this little device was going to track me, my distance travelled, my acceleration and braking style. Wow…creepy. The data gathered was going to allow them to revolutionize the current car insurance model and customize it to me, Divesh, an insurance offering all my own. Of course I would forfeit the anonymity of my stellar driving skills, minus the wagon turns and of course, more importantly I’d have to mask the occasional road rage warrior that I have managed in a Dr. Jekyll and Mr. Hyde way for quite some time now. But 10-12% discount, totally fair right?!