Will Facebook’s new “Buy” button be a success?

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Last week, Facebook announced that it has begun testing a new feature that would allow businesses to procure payments from consumers directly on Facebook via desktop or mobile devices. The new feature essentially allows users to use a new “Buy” button to purchase a product directly from small to medium sized businesses without leaving the social network.

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Facebook Emotion Expirement

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If Facebook were a country, it would be the third largest in the world with a population of over 1 billion. I would imagine it to secretly spy on its citizens, reading their personal communication and conducting secret experimental tests. The government would change laws and regulations frequently without notice or hesitation.

A few weeks ago, a number of my fellow U of T Digital Strategy colleagues sparked a debate about the ethicalness of a recent Facebook study. Continue reading