“In the new digital age, companies must invest in bleeding edge technologies and innovate through the use of big data in cloud based ecosystems if they want to cause digital disruption and proliferation in the market place.” – Someone seemingly smart
I get it. We’re goldfish! The modern consumer within has the same attention span as “Goldie”, your adorable first pet. What do we want, oh not much, but here are just a few things on the wish list;
- Instant gratification
- Personalized communication
- Speed and quality customer service that is 24/7
The verbiage on your press release, email, brochure, website or tweet has a very limited window of time to grab our attention and impress before we are lost in the ether of the internet. But at some point, the industry whipped itself into a linguistic frenzy and adopted some buzzwords that we should probably reconsider.
It’s time for a… paradigm shift! Let’s start with these top 3 buzzwords:
3. Bleeding Edge: I imagine that someone at some point thought that their product or technology was so cutting edge that it needed a better phrase than cutting edge? It didn’t.
Source: Rose / Mueller/Getty Image
2. Big Data: Firstly, big data is real. Quite simplistically, big data can be defined as a collection of multiple sources of data that is so large that it cannot be housed in traditional databases or analyzed using traditional tools or methods. Essentially, big data is just a lot of data. But hey, that’s my definition. Apparently, everyone has their own.
1. Disruptive: No longer a word used to describe my behavior at a PTA meeting, “Disruptive” has now displaced the word “revolutionary” in the technologist’s dictionary. It now boasts dedicated conferences, regular columns and editorials from top publishers and a slate of books in its name. You might say, it is rather disruptive.